If the first 24 hours of his latest project’s debut is anything to go by, Alkaline is undeniably the most successful independent artiste to have emerged from the genre he represents. With impressive streaming numbers, the artiste is one of the few, if not the only to move huge actual unit sales in a genre where streaming is at the forefront.
Record-Breaking Debut
Within the first hour of its release globally, “Top Prize” landed at the #1 spot on the iTunes reggae charts and peaked at #6 on the worldwide charts, sharing the top 10 with the likes of J. Cole and Nicki Minaj who occupied the #1 and #2 spots, respectively.
On the Canadian iTunes charts, it debuted at #7 and secured the #1 spot on the Apple music charts in Jamaica; the album then went on to being the #1 on Apple music reggae album charts worldwide. Currently at #8 on the US iTunes chart, Alkaline album also debuted at #28 on the United Kingdom iTunes chart.
Alkaline’s album also holds the #1 Amazon Music’s best-selling album charts in three categories – International, Reggae and Caribbean & Cuba for the past week(s) with all 14 tracks from the album occupying Deezer Top 100 playlist in Jamaica. On YouTube, 10 of the 14 tracks have already amassed over 3 million views collectively and has been trending on the popular streaming platform in approximately 20 countries.
Alkaline, who recently made history as the first Caribbean act to be featured on streaming platform Audiomack’s Acoustic visual series also holds the #1 trending album on the platform after accumulating 10 million streams and is labelled by the platform “as one of the albums you need to hear this week”.
Endorsements
Video platform VEVO also threw its endorsement behind the project by giving the artiste an official playlist on its homepage, making the project directly accessible to its 20 million subscribers adding to an already impressive debut. International recording artiste Kranium and Stalk Ashley also took to their social media account to publicly give their endorsement while digital Platform Pandora also returned Alkaline as the face of their reggae- dancehall playlist, demonstrating his relevance and dominance on the US base platform.
Billboard Placement
With six major DSP endorsement thus far, the 14-track album like his 2016 debut “New Level Unlocked” which opened at #1 on the Billboard Reggae Album chart and spent 18 consecutive weeks, is expected to debut at #1 on the coveted charts. Such an accomplishment could make him the only independent reggae-dancehall artiste to have two consecutive album debuts on the coveted charts.
“The artiste has spoken, the album in entirety addresses any question critics may have. The Vendetta fans love it, and the impressive 24-hour debut speaks to that. The project demonstrates his level of artistry, growth, and dominance. Top Prize caters to his global audience and the numbers in terms of actual unit sales and streams echoes that. As an independent artist, Alkaline continues to break barriers globally and expand the genre’s footprint in mainstream and new media markets. The best is yet to come”, states Shuzzr, Alkaline’s Publicist.
Stream Top Prize here.
Artiste Media Assets Link: Alkaline Media
For Media/Interviews: Media@Shuzzr.com
For Bookings: AlkalineMusiq@gmail.com
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