Last year was an undeniably good one for the 21st/Hapilos International Digital Distribution company. After introducing what seemed to be a strange and even far-fetched idea to many in the Jamaican music industry – that of selling and properly marketing their music via the web (digitally). Johnny Wonder, executive vice-president of the company, can now say the decision to do so was an excellent one.
“What 21st/Hapilos International managed to do was to re-introduce and for some, introduce the idea of properly selling music online to people across the world. In the age of technology we are happy to be at the forefront of the reggae/dancehall revolution and give our local producers the opportunity to not only gain a wider fan-base by having the music available and marketed online, but also the opportunity to gain financially from making music,” says Wonder.
In 2010 alone, the US/Jamaican digital distribution company marketed and sold over 130 riddims and tracks. They include: the smash hit Clarks by Vybz Kartel ft Popcaan, Table Fi Table Riddim produced by Romeich, Chan Dizzy’s single Nuh Strange Face produced by Russian, Buju Banton’s Things A Come Up produced by Delly Ranks, Cr203’s Dancehall EFX riddim, Mavado’s Stulla produced by ZJ Chrome, I-Octane’s Cyan Do Wi Nuttn produced by Russian, Seanizzle’s One Day Riddim and more.
Additionally, Beenie Man and Future Fambo’s Rum and Redbull, Khago’s Nah Sell Out, also distributed by 21st/Hapilos Digital, were added to the USA’s Hot 97’s playlist.
Also under the 21st/Hapilos International banner, their artiste, Flexxx’s video, Fresh, which was directed by Jay Will was nominated for ‘Best Video Of The Year’ on CVM’s Hitlist. 21st/Hapilos & Hapilos International are also the promoters of Guinness Happy Thurzdayz at the Kno Limit Sports Bar and Girls Rush, every last Thursday, also staged at Kno Limit.
The company disseminates music via most online portals, including iTunes, Amazon and more, for 2011, plans to market and distribute reggae/dancehall hits including, Mavado’s Star Bwoy from Chimney Records, TJ Records’ Sad Streetz Riddim, Keida’s Dancefloor, produced by Jam2 Records, Cherine Anderson’s Fade To Black on the UIM label, Vybz Kartel’s Dancehall Hero on the Cr203 label and the Cleara Riddim produced by DJ Frass.