Since the announcement of Givenchy and Alkaline’s Spring-Summer 2023 global campaign, fans of the artiste and renowned fashion house have been busy acquiring the iconic signature pieces on www.Givenchy.com.
With some of the iconic pieces already sold-out and awaiting to be restocked, Alkaline has been actively releasing a slew of new music ahead of his usual busy summer and fall schedule.
A New Wave
Over the past two months, the artiste has released singles such as ‘Motivation,’ ‘Boss,’ ‘Mad Luv’ and ‘Grip’ accumulating millions of views across streaming platforms.
Two of the latest tracks, “Motivation” and “Boss,” produced by Autobamb and Sart Out Records, continue to solidify his meteoric rise and place at the genre’s helm. Sticking to his iconic rifts, creative flow, and comedic persona, Alkaline lays bare his artistry as he masterfully narrates moments in his decade-spanning career while motivating his audience.
“The team is looking forward to traveling across North America in the coming months, specifically, The Caribbean. So much is happening, and we can’t wait to share it with the fans. It will be a Givenchy kind of summer, so look out and purchase while stocks last. The focus is always attaining, achieving, and prevailing; it’s a new wave!” states Kereena Beckford, Alkaline’s manager.
‘Motivation’ has garnered approximately 350,000 views on the artiste’s YouTube page with over two million subscribers and is steadily gaining traction in several markets.
Upcoming Caribbean Appearance
Over the coming months, Alkaline will make several appearances across the Caribbean. As the artiste continues to unleash this new wave of music and energy, Alkaline will jet off to Barbados for one of the island’s biggest festivals, Reggae on the Hill. The island’s yearly event, postponed due to the global pandemic, will return on April 28th-30th, 2023, at the Farley Hill National Park, dubbed an eventful weekend of celebrations. The artiste will close out the weekend celebrations on April 30th, 2023.
Alkaline will also be in Guyana on May 27th, 2023, for Genesis Independence Weekend. The weekend celebration will see the artiste headlining a mega dancehall concert titled “Baderation.”
Right in time to kick off summer 2023 officially, Alkaline will be in Antigua for Chattabox Festival. The festival, which will be held on June 17th, 2023, will see the artiste performing at the inaugural event. Chattabox is widely known for its traveling J’ouvert brand, with past executions to much fanfare.
Despite several media reports and wide public speculation, the team isn’t in album mode or preparing for a release. Alkaline and his team are gearing up for a hectic schedule with more appearances to be announced. Details surrounding New Rules Festival 2023 will be announced in the coming weeks.
‘Motivation’ will be available for streaming on all platforms on April 24th, 2023. https://lnk.to/MotivationAlka
Press/Media:
Rickardo Shuzzr | media@shuzzr.com | Tel: 917-775-4284
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