About

Born and raised in Kingston, Jamaica, Rickardo Shuzzr, more popularly known as Shuzzr, got into media relations in late 2009. Despite being a newcomer to the entertainment and media landscape, his unique strategies and counsel were unparalleled. He successfully handled crisis communications for members of the musical group Portmore Empire/Gaza, led by the notorious Dancehall Superstar Vybz Kartel, as they departed for various reasons.

As his skills developed and influence grew, Shuzzr strategically expanded his reach by partnering with a boutique agency in the U.S. This partnership led to collaborations with Grammy-winning artiste Morgan Heritage, Multimedia personality Nikkiz Z, Digital distributors Hapilos, and many others, reinforcing the breadth, reach and influence of his network.

With the notoriety, Shuzzr services expanded to covering several highly acclaimed events in Jamaica like Reggae Sumfest, New Rules Festival, Marco Polo, ATI, Dream Weekend, Shaggy & Friends Concerts, Style Week, Caribbean Fashion Week, Arthur Guinness Celebrations, Rum-bar Bubbles and more. Shuzzr started consulting various brands on event execution, project management, and sponsorship. This expansion showcases Shuzzr’s versatility and ability to adapt to industry segments/niches.

Shuzzr LLC’s corporate client roster has included Sharkie’s Seafood and Plantation Smokehouse restaurant, which has become a favorite eatery for international talents. From providing comprehensive public relations services to these clients to helping them attract and retain high-profile customers. From the likes of Grammy-award-winning Kany West, Meek Mills, Drake, and many more, the famous North Coast bistro continues to cop awards and recognition.

A public relations architect behind the image of some of the most prominent and controversial Reggae and Dancehall acts in recent history, Shuzzr’s resume boasts working with acts such as Alkaline, Tifa, RDX, Vershon, Dovey Magnum, Narkoz, DJ MadOut, DJ TYGGA, Chozenn, Blak Ryno, Lisa Hyper, Erup, Gaza Kim, and Versatile, amongst many others.

Over the past decade, Shuzzr has been a consultant to many of the rising stars in reggae and dancehall music. He is a graduate of The College at Brockport, State University of New York (SUNY), where he holds a Bachelor’s degree in Communications and Gender Studies and a Master of Arts in Corporate Communications from Baruch College at City University of New York (CUNY).

Shuzzr, who also joined the New York National Guard in January 2021, has served the state by assisting with its response to the COVID-19 Pandemic in 2021-2022 and the Migrant Crisis in 2023-2024. His military service also went outside the continental United States. SGT Shuzzr served his country in the Middle East for approximately one year, from 2022-2023. Deploying with the 369th Sustainment Brigade, the historic Harlem Hell fighters, Shuzzr and his assigned unit supported CENTCOM Theatre of Operations, where he provided Human Resource Support for the Brigade’s operations. The 369^th Sustainment Brigade had direct oversight of approximately 3000 service members, encompassing five battalion size elements under its command.

With the issuance of dozens of press releases and securing several notable media placements over the years in Billboard Magazine, Jamaica STAR, Jamaica Gleaner, and many others globally. Shuzzr’s skills in crisis and strategic communication, project management, human resources, and event consultancy are unquestionable. His rise to being one of the leading voices in Reggae-Dancehall communications has been meteoric and industry-defining at times, just as controversial as his clients’.