Shuzzr, Reggae-Dancehall Entertainment Publicist.
Jamaican born Entertainment Shuzzr, is a well-known name in the reggae-dancehall entertainment and media landscape. Shuzzr whose introduction to public relations came in 2010, saw him representing Gaza Kim who was allegedly assaulted by neo-king of dancehall Vybz Kartel. From navigating the media storm surrounding Gaza Kim, Shuzzr positioned himself to become a guru in public relations.
With little media training starting off his career, his love for controversies, news, people and ability to communicate drove him to pursue other clients. Over the past decade, he has worked with several of Jamaica’s top reggae and dancehall acts namely Tifa, RDX, Vershon, Dovey Magnum, Narkoz, DJ MadOut, Chozenn, Blak Ryno, Lisa Hyper, Erup, Versatile amongst many others.
While his skills, influence and dominance grew, it led to him partnering with a New York based public relations firm called MPR Consulting which saw the Jamaican native strengthening his foothold both in NY and Jamaica with a global reach spanning over 50 countries. This partnership led to working with Grammy nominated artiste Morgan Heritage, multimedia personality Nikkiz Z, Potential Kidd, D’Wrap Entertainment program and reggae-dancehall digital giant distributor Hapilos.
The joint venture also led to the expansion of their services covering several highly acclaimed events in Jamaica like Reggae Sumfest, Marco Polo, ATI, Dream Weekend, Shaggy & Friends Concerts, Style Week, Caribbean Fashion Week, Arthur Guinness Celebrations, Rumbar Bubbles and more.
Shuzzr, a graduate of The College at Brockport (SUNY) currently resides in Brooklyn NY was recently invited to the 2019 inaugural Billboard Pride Summit by its editor Alex Fish. In 2014, Shuzzr also interned at 98PXY, Rochester’s #1 music station which is a division Entercom Communications radio where he worked on the Spezzano & Sandy Morning show.
No stranger to challenging social norms or the status quo, in 2014 he publicly came to the forefront with his sexuality which made several headlines as he not only spoke his truth but challenged Grammy nominee Sizzla & The Grammys about the artiste homophobia and his consideration for such accolades.
Despite the backlash, Shuzzr never fell out of love with the genre and his love for the music. With an open letter to then Prime Minister of Jamaica titled Church, State & My Civil Liberties he started to use his platform to be more vocal on the plights the Jamaican minority group faced.
Arguably one of the only people to publicly speak about their sexuality and continue to work in what can be described as ‘one of the most homophobic genres’ in the world. Shuzzr is adamant in his quest to disrupting the status quo as the industry slowly evolves with time and individuals like himself working behind the scene.
With the issuance of hundreds of press release and securing several notable media placements over the years, Shuzzr reach & influence is undisputed. As one of the leading publicist covering reggae-dancehall music and its practitioners. Shuzzr, a public relations guru continues to represent the industry heavyweights and remains a public relations architect behind the image of some of your favorite reggae-dancehall artiste in recent history.