New York, New York (Shuzzr): Dancehall-reggae superstar, Tifa, is now the new face of Cover Girl Jamaica. The artist recently signed an endorsement deal with the local affiliate of the world-renowned brand that has associated with talents such as Katey Perry, Zendaya, Pink, Issa Rae, Ayesha Curry, amongst others.
Tifa whose resume over the years boast telecommunication giant Digicel, beverage brand Bigga, Stewart Auto Mini-series and many others is no stranger to fusing corporate and entertainment relations. Tifa states ‘‘I’m honored! Cover Girl is a big deal worldwide… Many international icons have represented the cosmetic line and I’m happy to do so for the brand in Jamaica.”
Andrea Blake, brand manager for Cover Girl Jamaica adds “At Cover Girl Jamaica we are extremely excited about our partnership with Tifa who epitomizes the true nature of ‘I am what I make up’. Tifa will help our brand grow within Jamaica market given her success complementing our own brand.”
Tifa is currently in the island doing a local shoot and a private performance for USAID (United States Agency for International Development) & then heads back for a string of shows in the states starting with Washington DC and Seattle.