St. John’s, Antigua – Chattabox, the Caribbean brand that has made waves throughout the region since its inception, will again be looking to break barriers with its newest initiative. The company, known for being innovative and inclusive in pushing Caribbean culture forward, will host its inaugural music festival, scheduled for the Antigua Recreation Grounds (ARG) in Antigua on June 17, 2023. Widely known for its traveling J’ouvert band, which has successfully operated in Antigua and St. Kitts since 2019, its recently announced plans to add St. Vincent, Tobago, and even venture internationally to Ghana for its 2023 season. However, since the company’s inception in 2017, co-owner Raena Bird has committed to utilizing multiple mediums to promote Caribbean unification, including talk shows hosted on YouTube and merchandise sales. “A regional music festival has always been a huge goal of Chattabox, and we are pleased to achieve this quickly. With the most in-demand dancehall artiste in the world as the headliner and some of the biggest acts in the region, we’re looking forward to executing an exceptional event,” adds Dario Barthley, Co-owner of Chattabox.
Alkaline, the internationally renowned musical artist from Jamaica, will be the headlining act at the highly anticipated event in Antigua. Acts such as Stalk Ashley, Nailah Blackman, Aher Otto, and Don Tigua will join Alkaline at the inaugural event. Patrons will be treated not only to a range of musical talent and genres throughout the region but also fully stocked bars of their favorite alcoholic and non-alcoholic drinks and an extensive selection of Caribbean cuisine. “We are just continuing our thrust across the Caribbean. It’s a fresh wave as we directly reach our core audience. The Caribbean has always been the largest fanbase for the artiste, and it is no surprise that we are making the necessary stops,” states Kereena Beckford, Alkaline’s Manager. Alkaline has been relatively active since the start of 2023. The artiste’s latest single, “If Dem Eva” produced by Sponge Music and Autobamb Records, has amassed almost 500,000 weekly views. The single, which resonates with his core fans, made its way to YouTube’s Trending list. For more information, stay tuned to the Chattabox Company’s social media pages and website. Details surrounding New Rules Festival 2023 will be announced in the coming weeks.