New Era Productions, in an exclusive collaboration with Rum Bar Rum, is thrilled to announce the release of a limited-edition bottle. This unique bottle is a celebration of the upcoming New Rules 2025 Jamaica Staging, set to take place on July 5th, 2025, at the Trelawny Multipurpose Stadium.
Rum Bar Rum has unveiled its first limited-edition bottle, a significant milestone that deeply resonates with Jamaican culture. This innovative move reflects the company’s commitment and signifies a shift in how young adults perceive rum, helping to transform cultural attitudes and market dynamics surrounding the spirit.
“This exclusive release embodies Jamaica’s vibrant spirit, reflecting the island’s rich heritage and culture and how both brands continue to capture, energize, and strengthen the space. The limited-edition bottle will feature a unique design to offer both Rum Bar Rum consumers and Alkaline New Rules fans the opportunity to purchase the commemorative bottle,” Tamika West, Rum Bar Rum Marketing Manager, states.
The limited-edition bottles will be available on May 30th, 2025, just in time for the Jamaica staging festivities. Collectors are strongly encouraged to secure their bottles early, as quantities are limited. Each bottle is meticulously crafted to honour the rich flavours of Rum Bar Rum and encapsulate the essence of this remarkable event.
“New Era Productions, through its signature event Alkaline New Rules, continues to strive for innovation and creativity, making this collaboration a perfect match. Rum Bar Rum is a 100 percent Jamaican company that, for the past decade, has impacted entertainment lovers who consume rum. New Rules has done just the same with how it has positioned itself,”New Rules Organizer, Kereena Beckford, states.
New Rule Media’s official launch event will be held on June 4th, 2024. At this event, attendees can purchase the bottle, enjoy tastings, and immerse themselves in the lively atmosphere that New Rules, Rum Bar Rum, and other sponsors aim to create.
More than just another bottle of rum, Rum Bar Rum’s sponsorship of Alkaline New Rules indicates that the event holds significance on both local and global circuits, as demonstrated in previous stagings, particularly more recently in the UK.
Canada’s staging of the event is anticipated to be just as great, with over 90% of tickets already sold out three weeks before the event. Alkaline’s commercial pull was demonstrated with his debut appearance at Sandz in Florida for Memorial Day 2025, which saw record sales and a sold-out event, leading to a venue change to meet consumer demands.
Join us at the Jamaica Staging for an unforgettable experience filled with music, dance, and, of course, the finest rum. Please celebrate with us as we raise a glass to the spirit of Jamaica!