Shuzzr

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15 Jan 2026

Shuzzr Steps Away from Entertainment PR After 16 Years

After 16 years at the forefront of Caribbean and global reggae-dancehall entertainment public relations, Rickardo W. Shuzzr—professionally known as Shuzzr—has…

Shuzzr

Articles

14 Nov 2025

Dancehall and Delusion Aren’t Mutually Exclusive

Over the past few weeks, the word delusion seems to have been used several times, but arguably, many of those…

Shuzzr

Press Releases

12 Nov 2025

Jamaica, Breathe: Calm Must Be Our Greatest Resource Now

In times of crisis, it’s easy to point fingers — at the government, the agencies, the media, or even our…

Shuzzr

Articles

02 Nov 2025

Virality vs Longevity: 5 Lessons Artistes Can Learn from Chronixx’s Exile.

In today’s dancehall and reggae landscape, everyone wants that viral moment. One catchy hook, one meme, one TikTok challenge —…

Shuzzr

Articles

08 Oct 2025

Squash’s Hate Being Famous Is a Prophetic Dancehall Masterpiece—and a GRAMMY-Worthy Album

Controversial, raw, and eerily prophetic - Jamaican dancehall star Squash’s latest album explores the dark price of fame. Could Hate…

Shuzzr

Press Releases

07 Sep 2025

Dancehall’s Underrated! Neeqah Is the Next Female to Watch in 2026

Four years ago, if you had asked some critics, Neeqah's name would have been on the list of the top…

Shuzzr

Press Releases

06 Sep 2025

Armanii Raises the Bar at Billboard Hip-Hop/R&B Live 2025 Showcase

Caribbean culture took center stage at the Billboard Hip-Hop/R&B Live 2025 Showcase, with Armanii delivering a powerful, genre-defying performance that…

Shuzzr

Articles

05 Sep 2025

This Week’s Billboard Reggae Albums: Enduring Legends and New Waves

Reggae, a genre deeply rooted in cultural resistance, rhythmic groove, and lyrical storytelling, continues to leave an indelible mark on…

Shuzzr

Articles

30 Aug 2025

Armanii, The Underground Visionary Re-Shaping Modern Dancehall

Emerging from the shadows of underground artistry, Armanii is carving out a bold new chapter in modern dancehall. His journey…

Shuzzr

Press Releases

16 Aug 2025

Perylous Emerges, Dancehall New Voice Ready to Disrupt the Scene

The heart of dancehall beats anew as Perylous steps boldly onto the stage, announcing himself as a dynamic force poised…

Shuzzr

Press Releases

06 Aug 2025

Alkaline reaffirms he’s Dancehall’s “Key Man” in latest single.

Alkaline's latest single, "Key Man," showcases the artist's ability to tackle any lyrical challenge and reaffirms his prominent position within…

Shuzzr

Press Releases

30 Jul 2025

Alkaline Unveils New Single “Priority” Produced by ArmzHouse Records

Alkaline, one of Dancehall’s most influential voices, continues to command the genre’s attention with his electrifying new single, “Priority.” Produced…

Shuzzr

Articles

29 Jul 2025

Lisa Hyper: From a Taboo-Breaker to a Mental Health Trailblazer….

A decade after first forcing Jamaican dancehall to confront its taboos around sexuality and female agency, Lisa Hyper finds herself…

Shuzzr

Press Releases

15 Jul 2025

ArmzHouse Records releases “Chosen” featuring Stalk Ashley.

In a world where challenges often shape character and destiny, true artistry is revealed not only through soaring melodies but…

Shuzzr

Press Releases

24 Jun 2025

Ministry of Agriculture and Alkaline Partner for “New Era Agriculture” Youth Workshop in Trelawny

The Ministry of Agriculture, Fisheries and Mining, through its agency the Jamaica 4-H Clubs, has partnered with dancehall superstar Alkaline’s…

Shuzzr

Press Releases

23 Jun 2025

Alkaline Dominates the Stage at New Rules Canada

Alkaline, the renowned Jamaican dancehall artist, delivered a mesmerizing performance at the sold-out Rebel Night Club in Toronto, Canada, captivating…

Shuzzr

Press Releases

26 May 2025

Alkaline New Rules x Rum Bar Rum Releases Limited Edition Bottle for its 2025 Jamaica Staging

New Era Productions, in an exclusive collaboration with Rum Bar Rum, is thrilled to announce the release of a limited-edition…

Shuzzr

Articles, Press Releases

18 Apr 2025

Alkaline Delivers a Juggernaut Performance at Wembley Arena

"After an exhilarating eight-year hiatus, dancehall superstar Alkaline electrifies the stage at Wembley Arena, leaving a sold-out crowd buzzing with…

Shuzzr

Press Releases

02 Apr 2025

Alkaline Receives Official Citation from the Commonwealth of Massachusetts Following Electrifying Performance

Reggae and dancehall superstar Alkaline made a triumphant return to the stage on March 30, 2025, with a sold-out performance…

Shuzzr

Press Releases

07 Mar 2025

ALKALINE’S NEW RULES FESTIVAL RETURNS TO JAMAICA!

Alkaline, in collaboration with New Era Productions, is thrilled to announce that the highly anticipated New Rules Festival will return…

Shuzzr

Press Releases

06 Feb 2025

Alkaline & New Era Productions announces Armanii and Rahjahwild for New Rules Festival UK

LONDON, UK (SHUZZR) – Alkaline and New Era Production are pleased to announce that Rajahwild and Armanii will perform at…

Shuzzr

News, Press Releases

09 Jan 2025

ALKALINE NEW RULES FESTIVAL HEADS TO TORONTO, CANADA!

Toronto, Canada (SHUZZR) - Alkaline and New Era Productions are delighted to officially announce that their esteemed event, New Rules…

Shuzzr

Articles, Featured

13 Dec 2024

The Gospel of Fridayy: A Cultural Beacon from Philadelphia

In a world where authenticity and representation are paramount, Francis Leblanc, known professionally as Fridayy, emerges as a powerful…

Shuzzr

Press Releases

18 Nov 2024

ALKALINE & NEW ERA PRODUCTIONS ANNOUNCE NEW RULES FESTIVAL IN LONDON

LONDON, UK (SHUZZR) – Alkaline and New Era Productions are pleased to officially announce that their signature event, New Rules…

Shuzzr

Press Releases

16 Oct 2024

Kereena Beckford Earns Master of Science in Entertainment Business from Full Sail University

Kereena Beckford, renowned artiste manager, and entrepreneur, has achieved another significant milestone in her career by graduating with a Master…

Shuzzr

New Music Monday, Single/Video Release

23 Sep 2024

New Music Mondays: Blanco by Alkaline

Crafting his path in one of the most contentious musical genres, Alkaline continues redefining his space despite the many controversies…

Shuzzr

Articles, Artiste to Watch, Features

18 Sep 2024

Artiste to Watch: The Rise of a Young Black Girl from Africa, Teni.

As Jamaicans, like the rest of the world, slowly learn to differentiate between the various sounds emerging from the continent…

Shuzzr

Articles

13 Sep 2024

Antisemitism: A Pressing Issue in Our Schools.

September marks the return of the back-to-school season. With it comes the departure of summer weather, family vacations, bustling neighborhoods,…

Shuzzr

Articles

FILE - New York City Mayor Eric Adams speaks in New York's Times Square during a news conference on Dec. 30, 2022. FBI agents seized phones and an iPad from Adams this week as part of an investigation into his campaign finances, according to a published report, Friday, Nov. 10, 2023. (AP Photo/Ted Shaffrey, File)

09 Sep 2024

Mayor Adams’s Stewardship of New York City – A vote of no confidence!

FILE - New York City Mayor Eric Adams speaks in New York's Times Square during a news conference on Dec.…

Shuzzr

Academic Writings, Articles

01 Jul 2024

An Antisemitism Academia Crisis: Communication Failure on Three Ivy League College Campuses

The issue of Antisemitism on college campuses in the United States has gained significant attention following the terrorist attack by…

Shuzzr

Artiste to Watch, Featured, Features, Music Video Features, Video

25 Mar 2024

2024 Women’s Month Video Feature: Vanessa Bling – Success

Despite its release in a month dedicated to Women’s recognition with no promotion, strategy or affiliation to boost the story.…

Shuzzr

Press Releases

29 Jul 2023

Alkaline, Charly Black, Libianca & Skinny Fabulous to headline New Rules Festival, New York.

New Era Productions, with Reggae-Dancehall artiste Alkaline, are pleased to officially announce that the next staging of the New Rules…

Shuzzr

Press Releases

19 Jul 2023

RENIGAD States That RDX Split Was A PR Stunt.

International acclaimed reggae-dancehall dynamic duo RDX, known for singles such as “Jump,” “Kotch,” “Dagger Dagger,” “Ride It,” “Bend Ova” and…

Shuzzr

Press Releases

13 Jun 2023

Alkaline heads to Antigua to Headline Chattabox Festival

St. John’s, Antigua – Chattabox, the Caribbean brand that has made waves throughout the region since its inception, will again be looking…

Shuzzr

Articles, Artiste to Watch

26 Apr 2023

Shaneil Muir, A Heroine in her own right.

Despite the resilience of Jamaican women, the island's mothers, daughters, and sisters have been the corner stone of the nation’s…

Shuzzr

Press Releases

24 Apr 2023

Alkaline brings a new wave to The Caribbean.

Since the announcement of Givenchy and Alkaline's Spring-Summer 2023 global campaign, fans of the artiste and renowned fashion house have…

Shuzzr

Articles

27 Feb 2023

Mavado ‘Pain’ raises the stakes for his highly anticipated album.

Sticking to the genre's core, Mavado's latest single is a reflective ode capturing an era of what could be…

Shuzzr

Articles, Music Video Features

13 Feb 2023

Video Feature: Skeng Elvis Presley (Official Music Video)

Dancehall Rock & Roll Star, Skeng, releases new video and single. Since the release of his EP ‘Beast of the…

Shuzzr

Articles, Artiste to Watch

13 Feb 2023

Artiste to Watch: Mr. Chicken

Known in the streets as Mr. Chicken, the upcoming rapper who frequents New York City but resides in New Jersey…

Shuzzr

Press Releases

19 Jan 2023

GIVENCHY DEBUTS JAMAICAN MUSICIAN ALKALINE AS THE FACE OF ITS SPRING-SUMMER 2023 GLOBAL CAMPAIGN

Givenchy Creative Director Matthew M. Williams taps Jamaican Music Phenomenon Alkaline as the face of his first dedicated menswear global…

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Press Releases

22 Dec 2022

Alkaline’s ‘The Ripple EFFX’ EP Exceeds Industry First Week Trends

“Alkaline’s 6-track EP demonstrates strong streaming success globally within the first week of release despite criticism.” Despite misleading headlines…

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Press Releases

05 Dec 2022

Alkaline ‘The Ripple EFFX’ EP Dominates Charts Ahead of Release.

“Reggae-dancehall artiste Alkaline 6-track EP dominates streaming charts globally ahead of its release, positioning the project a huge debut on…

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Press Releases

25 Nov 2022

Alkaline Announces 6-track EP titled ‘The Ripple EFFX’ and Releases Official Video for ‘Profile’

Image credits: Tabitha Rodriquez for Kharma Production Studio “Reggae-dancehall artiste Alkaline announces 6-track EP to close out 2022 after a…

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Press Releases

26 Jun 2022

Diana King and Cedella Marley lends voice to Tanya Stephens & the Jamaican Feminism Movement.

Tanya Stephens, a modern-day feminist, cultural gem, and reggae songstress taps Diana King and Cedella Marley on her latest single…

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Press Releases

26 Jun 2022

Alkaline New Rules Festival donates 1 million dollars.

New Era Productions announces New Rules Festival Return to Jamaica, artiste line-up & sponsors whilst donating 1 million dollars to…

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Press Releases

24 Jun 2022

Alkaline Expresses Gratitude to Givenchy & its Creative Director Mathew M Williams.

Four singles from Alkaline catalog featured in Mathew M Williams, Givenchy Creative Director, standalone showcase in Paris, France. Considering the…

Shuzzr 1 Comment

Press Releases

07 Jun 2022

Alkaline, Skeng, Macka Diamond, Aidonia and more for New Rules Festival Return

New Era Productions in association with Reggae-Dancehall artiste Alkaline, is pleased to officially announce the return of New Rules Festival…

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Press Releases

24 Apr 2022

Qraig Announces Debut Album Titled “Listen To Me”

He’s a name that’s synonymous with dancehall and reggae for close to two decades strong. As ⅓ of the hit…

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Press Releases

29 Mar 2022

Alkaline Rules in Miami, New Rules Festival Returns.

Undoubtedly the ‘’Youngest Lawd”, Alkaline The ManHimself, on March 27TH, 2022 at the Miramar Regional Amphitheater in Miami, Florida…

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Press Releases

16 Mar 2022

Alkaline enlist Wayne Wonder & Kranium for “New Rules” event US debut.

Alkaline's signature event ‘New Rules’ debut in Miami, Florida will see legendary reggae-dancehall fusion artiste Wayne Wonder and Kranium performing.…

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